You’ve decided to get yourself sorted on Twitter. You’ve set up your account, added your cover photo and profile picture, now what?  

Here’s our three step guide to getting you on your way to the moon.

Step One: Let’s get a few Followers

Followers are not as hard to come by as you might think. Sure, it’s an impossible task when you don’t know how to get yourself moving so here’s where to begin. Pick some accounts whose followers are the market you want to target. Start by following a couple of hundred of their followers, leave them for a few days and then unfollow the people who haven’t followed you back. There are many ways to get the most out of this technique. One of the keys is to be really specific when choosing your target accounts so you get the best possible people for your business. You can read our full tips on how to get more targeted followers on Twitter here.

Followers are not as hard to come by as you might think. Sure, it’s an impossible task when you don’t know how to get yourself moving so here’s where to begin. Pick some accounts whose followers are the market you want to target. Start by following a couple of hundred of their followers, leave them for a few days and then unfollow the people who haven’t followed you back. There are many ways to get the most out of this technique. One of the keys is to be really specific when choosing your target accounts so you get the best possible people for your business. You can read our full tips on how to get more targeted followers on Twitter here.

Another quick way to build your followers is to run a competition which is a great way to boost your base if you’re starting from scratch.

A simple RT & follow competition can help you reach a much wider audience and get lots of people sharing your brand. Make sure you create a beautiful branded image to go alongside your post so when people are retweeting, the world is seeing your logo! With competitions, as always, the bigger the prize, the more engagement you’ll get – a prize with a value of £100 plus is likely to work a treat!

Step two: Put together an Editorial calendar

An editorial calendar is a plan for what type of content or topic you’re going to talk about and when. There are countless benefits for spending time at the beginning setting out some ground rules for your social media. Here are a few of our favourites:

  • A good structure makes it easier for you to write your posts
  • Anyone on your team (or the new intern) can jump into creating content that will fit into your overall social media strategy
  • You can see what kind of content gets the best response
  • You’ll always have balance in your posts and can avoid becoming too promotional

You can read more about how and why you should set up an editorial calendar and find out more about what categories you could use in an editorial calendar for social media on our blog.

Step three: Writing tweets

Here’s where the fun starts! Now you’ve got your editorial calendar ready and set up, it’s time to get stuck in! When it comes to writing your social media content, really there are no rules. This is a representation of you and your brand so whatever you feel is the right way to get across your voice, story and products is the right way for you. Here are a few of our guidelines to get you going though:

  • Tag as many people as possible (where it’s relevant!) If you’re sharing an article you find interesting, tag the press who published and tag the writer. If you’re posting about an event, tag the people who will be there, tag the organised and tag the venue. You’re much more likely to get a retweet if you tag someone and sometimes you’ll be surprised who shows some love back!
  • Stick to just one promotional post per day. You should tweet at least four times per day and one one of these should be a promotional post. These posts are your chance to showcase your values, USPs and products so make it good! It’s also 25% of your overall presence so if you’re planning a month ahead (as we would recommend) then by finishing your promotional posts you’re a quarter of the way to completion already! The rest should be your fun posts so start thinking about what your audience will enjoy reading and seeing.
  • Maximise your visuals. They say a picture is worth 1000 words and that’s certainly true on social media. It’s been shown time and again that tweets with images, GIFs or videos get significantly higher levels of engagement so don’t leave this to chance and pick your imagery yourself. You’re likely to pick a much better image than the article you’re sharing will.

Now you’re ready to rock and roll! What advice do you wish you’d been given when you first started out? Share your thoughts in the comments below!

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Categories: Twitter

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