In today’s digital world, we have access to a huge amount of amazing social media tools to make our life easier and save time. Whilst we all know the power of social media, finding the time to make the most of it can be hard work.
Putting together a great social presence requires many different skills that can be hard to prioritize when you are trying to grow your business, products, and strategies. You need to create graphic designs and good content, manage campaigns, optimise SEO, track your overall analytics and so on. Assuming you are posting to three to five social channels, it’s easy to create a stream of never-ending work.
Social media management tools can help you streamline your processes and save time. Here we’ve put together a list of our favorite tools to help you create a great social presence in a jiffy!
We’ve split these tools by category; design, scheduling, analytics, and project management, so let’s get to it!
Canva is a fantastic tool that helps you create beautiful visuals for any social media platform. All you need is to choose the social media channel or occasion you are designing for and start creating. There are hundreds of slick adjustable templates, fonts, backgrounds and free stock images.
This tool is great for beginners. With no previous design knowledge, you can create stunning designs within 15 minutes.
BEST FOR: Designing on desktop
PRICE: Free for 8,000+ templates, 1GB storage, and up to 10 team members; from $9.95/mo per user for Canva for Work, which offers unlimited storage, access to 300,000 assets and templates, custom fonts, transparent backgrounds, and more
Desygner is one of the best when it comes to designing on mobile, the app works wonders. It has a smooth user experience and is pretty similar to Canva in terms of layout and functionality so if you are familiar with Canva, it will be a piece of cake! The sidebar menus will make your life easier. You can pick the platform, the kind of graphic design, and you can even schedule posts with a premium account.
When you are on the road and need to do something urgently, Desygner enables you to create great graphics on your phone.
BEST FOR: Use on Mobile
PRICE: Free; from $6.95 for more templates and assets, as well as features like versioning.
Proofer allows you to schedule posts across all your social media platforms. It is straight-to-the-point with a simple interface and great features that are quick to get your head around. Proofer allows you to:
- Create a strategy in minutes with the in-built editorial calendar
- Schedule your posts ahead
- Edit images within the platform
- Save your content by category so you can re-use key imagery and posts.
You start by customizing your strategy with an editorial calendar, then schedule your posts ahead. As simple as that! People often create content, share it once, then forget about it. But it drives much more traffic if you reshare your posts over time. Proofer enables you to do this too.
BEST FOR: Social media post scheduling
PRICE: Starts from $12 a month for a freelancer up to $249 a month for enterprises.
If This Then That, also known as IFTTT, is a free web-based service to create chains of simple conditional statements called applets. An applet is triggered by changes that occur within other web services such as Gmail, Facebook, Telegram, Instagram, or Pinterest.
For example, let’s say Proofer shares a blog post, IFTTT sends me a notification. This way you don’t need to go to the website, you will be notified. You can create your own applets and automate across all of social networks or use their options.
BEST FOR: Creating automated customized services
PRICE: The free service lets you run 750 flows per month and create unlimited flows. More advanced functionality costs $5 or $15 per user per month.
AgoraPulse is another tool for scheduling content which is also focused on analysis, reports and collaborating with your team.
It has different plans for small teams, agencies, and social media marketing.
BEST FOR: Scheduling and tracking your posts, collaborating with your team
PRICE: Starting from $39/month
Tweetdeck is one of the most well-known Twitter management tools. TweetDeck interfaces with the Twitter API to allow users to send and receive tweets as well as to view profiles. It supports multiple accounts and is available for almost every platform, including mobile devices.
BEST FOR: Posting on multiple accounts on Twitter
PRICE: Around $0-$99/month for apps with basic and straightforward functionalities, while more extensive ones can cost up to $599+/month.
Cyfe is a business dashboard. Unlike social media dashboards, it aggregates data from multiple platforms including social media metrics.
BEST FOR: Analyze social media metrics across platforms
PRICE: Premium membership costs $29 a month
A social media analytics tool that measures and optimizes your social media marketing and provides analytics and recommendations on Twitter and Facebook.
PRICE: $26 per week for Instagram or Pinterest
BEST FOR: Instagram and Pinterest growth
BuzzSumo is an excellent tool to help you uncover trending topics and content that performs well across various social media works especially well for Facebook. Add the URL of your Facebook page and monitor engagement metrics such as your best performing content and the best times to post that can help you change or improve your strategy. It also allows you to track specific keywords and see how often they’re mentioned.
BEST FOR: Facebook analysis & keyword tracking
PRICE: Starting from $79 per month for a pro plan up to $499 per month for enterprises
COLLABORATE WITH YOUR TEAM
Slack is a collaboration hub where you and your team can work together to get things done. From project kickoffs to budget discussions, and everything in between, Slack enables organized conversations, searchable history, apps, and integrations as well as a workspace for team members are the key features
BEST FOR: Team communication
PRICE: Standard plan starts at $6.67 a month, plus plan is $12 and varies for enterprises.
Trello is one of the most popular online collaboration tools. Trello allows you to create boards and lists to allow collaboration between you and your team. You can invite as many people as you need, add checklists, assign team members, attach files, and comment on cards.
BEST FOR: Project management, team collaboration
PRICE: Standard plan is free, Business plan $9.99 per month and varies for Enterprises
Miro is a platform where your team can create, discuss and share their work. You can create as many projects as you require and all you need to do is zoom out to see the big picture. It also allows you to work with your favorite apps with simple integration.
BEST FOR: Create visual boards
PRICE: Standard plan is free, Team plan $10/user/month, and varies for Enterprises.
It can be quite a bit tricky to choose among all these social media management tools. What should be your criteria when choosing a tool that works for you the best? Answer 3 questions below to find out.
Does it meet your needs?
First, you should set your goals before purchasing any product.
Look at the alternatives and compare them according to your priorities. You may consider a simpler app rather than a comprehensive app if you benefit as the same amount.
Is it easy to use?
This is a crucial point. These tools should save you time not waste. If you spend hours figuring out how the features work, then you need to switch to another one.
Is it affordable?
The cost of social media management tools depends on the type and the size of the business.
You can expect to pay more or less $15 person/month whereas, for the larger teams with needing advanced features, the price differs.