If you are lucky enough to have a brand that works over multiple physical locations, it can be hard to work out how to get the best out of each site for social media content creation.

Having a centralised brand page is essential for making sure you get across a clear vision, personality and message but you can miss out on the live, on the ground feel and personal touch that smaller brands create when communicating with customers at a local level.

There are a few reasons why it’s good to have a social presence for your local outlets

  • Content can include local events and partners
  • Local customers will feel connected with the brand and you can build better relationships
  • You can promote site specific offers and news.
  • Your staff can communicate directly with the people they serve.

Proofer.com is a social media management tool that allows you to create & schedule social media posts, collaborate with a team and save and reuse posts across multiple accounts.

Here we will break down how you can use Proofer to enable your staff on the ground to create  fantastic social content that makes the most of their individual communities but doesn’t compromise on tone of voice and the brand messaging.

Many organisations come across hurdles like:

  • Finding the correct person or people for creating good social media content for the brand
  • Maintaining quality content at all times
  • A lack of time at locations where staff are busy with day to day operations
  • Onboarding new staff and removing access when staff leave

Proofer has a suite of features that can help bring all the above together in one place. These key features will get you started:


A built in editorial calendar.

  • Create once and every social account will be posting varied content and nothing will be missed out. 


Only approved content

  • Various levels of user access can be created. Any member of staff can create content, they can be given access to approve their own messages or every message can be approved by an admin or central office.

Content bank

All messages are saved including videos and images which can be reposted to other social accounts across all of the main social media platforms. Content can be created in a central office and approved and other team members can use pre approved content on the main account or at a local level.

Multiple accounts and platforms

  • Team members can log in to Proofer and populate the brands main social profiles with content. Team members could also log in and take content from the pre approved content bank and use this content on local accounts.

Secure onboarding and offboarding

  • Share access to company social media accounts without giving away the password, simply invite staff using an email address. It also means you aren’t giving out your password to multiple people.

Content can be created at a central location and preapproved in order for any team member to log in and post to local social accounts Use Proofer to create and schedule your content and you can invite your local outlets in to view your staged content.

They can share them across their own channels. This is an easy way for your local retailers to populate their social media channels with fantastic branded content and allows them the flexibility of scheduling ahead. You can maintain brand voice as posts can be signed off and posts approved before they go online and everything the organisation posts can be checked from one central location.

By inviting staff on the ground into Proofer, they can create content ahead of time that you could check and approve before it goes out. That way, you can make sure the message doesn’t stray from your core values and they can help you keep it real and authentic. If you really like any of the posts they create, you could share the odd one on to your central brand page too.

How Proofer helps you manage social efficiently

  • Manage accounts on several platforms without logging out and into another
  • Easy onboarding and offboarding for new members of the organisation
  • All content created is saved for use at a later date which is great for use by new or less experienced staff or when there is a lack of manpower

Making the most out of your team! As any member of the team can get involved in creating and posting content to the organisation’s social accounts with Proofer, you may find your employees have hidden talents that they are not using in their day to day work. Find the people who are excited to get involved in your social media channels at each location and give them access to the accounts in Proofer. You can give everyone a chance and only approve suitable messages. You can then decide who can make content and who can be given some guidance. You might find the best ideas come from those that can’t spell!

  • Sometimes it takes two to tango so it works well to have a central person to approve messages.

People on the ground are in a great place to create content as they are the ones who see their customers on a day to day basis; they are the ones who know their customer’s names; they are the ones who understand exactly what is happening in that community. Giving them the freedom to create some of their own posts is a fantastic way to connect with your customers in a deeper, more meaningful way.

Easy onboarding!

If you have a fairly fast turnover of staff, Proofer makes it easy to continue to maintain a good presence. Proofer saves all your content by category so with a good editorial calendar in place anyone can tweak and reuse old posts or imagery and make it into something new. With a strategy and editorial calendar laid out, on-boarding new staff is easy. Any new team member invited in to Proofer can go back through previous month’s feedback on posts written, which will give them a good understanding of what to go ahead and start creating.

Content ideas for your local outlets

The staff you get to help you create this personalised content are likely to be at different levels; some will have loads of ideas and jump straight in but others might need a helping hand. Here are content ideas that would make your local social media pages more personal, why not try some of these:

  • Sharing staff birthdays, milestones or achievements
  • Sharing local events
  • Valued customers or competition winners
  • Staff pictures and information about staff
  • Good deeds or behind the scenes from the staff

People on the ground are in a great place to create content as they are the ones who see their customers on a day to day basis; they are the ones who know their customer’s names; they are the ones who understand exactly what is happening in that community. Giving them the freedom to create some of their own posts is a fantastic way to connect with your customers in a deeper, more meaningful way.

Using Proofers inbuilt editorial calendar

When you create your strategy in Proofer in the form of an editorial calendar, you put together categories of what to talk about and when. There are a few ways an editorial calendar helps

  • Certain  messages you may want to go out at the same time across all company profiles. e.g Every Thursday morning each location could promote a local offer.
  • All of your content is saved in categories so it is easy for team members to find posts and share
  • You keep balance in your content, it helps with the 80/20 ratio of fun/value added posts to promotional.
  • Using a calendar will help you make sure you post about everything that is important.
  • With a calendar it’s easy to see what is working and what is not.
  • Any team member writing content whether they have done so before or not, knows what type of post to write.

By inviting staff on the ground into Proofer, they can create content ahead of time that you could check and approve before it goes out. That way, you can make sure the message doesn’t stray from your core values and they can help you keep it real and authentic.

If you really like any of the posts they create, you could share the odd one on to your central brand page too.

We would love to hear how you make the most out of social media across multiple locations? What on the list have you tried? What are you keen to implement?


If you would like to give Proofer.com a try, we have a 14 day free trial available. If you have any questions on how Proofer can work for your business, feel free to drop us a line on [email protected] 

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